Obvious State is a creative studio, their artwork and goods are inspired by beautiful language that has stood the test of time, poetry that stretches the imagination, and philosophy that prompts us to think deeply. Obvious State takes snippets of text from literature, philosophy, and poetry as inspiration for a visual response and illustration. 

In the midst of chaos, there is also opportunity.” – Sun Tzu

From The Art of War, the Chinese military treatise dating back to the 5th century BC.  

Sun Tzu was the original game theorist, and the advice in “The Art of War” contains ancient practical wisdom with application well beyond military strategy. He underscored the importance of “knowledge is power” and “picking your battles,” as well as the role of hubris, planning and timing. This “winners mindset” quotation is a favourite with universal appeal.

Obvious State responded to the quotation’s simple contrast, and honed in on the question it raises: How do you identify opportunity in the midst of chaos? Aim for it and go for it. In the illustration, they depict an archer aiming his or her bow, the curve of which defines the border between calm and chaos. 

Product Details:

• Cover: 18pt recycled chipboard made from recycled content & books
• 32 college ruled sheets, uncoated 70# paper
• Pocket sized: 3.5 x 5 inches
• Saddle stitched with matching black staples
• Made in US in partnership with Scout Books.

You can shop the collection here.